Social Media Portfolio

BlakeSt + Leisurlist Campaign

This sponsored campaign included posts on Instagram, Instagram stories and Facebook, driving membership applications up 3x the normal inquiry rate. Social posts directed visitors to an article on Leisurlist.com, which introduced readers to BlakeSt, how to become a member and benefits to becoming a member, such as their world-class culinary offerings, like the dishes shown.

This campaign demonstrates that simplifying complex information through social media as a first line of defense can increase revenue significantly.

Leisurlist Brand Engagement

The Leisurlist brand was built on a few pillars, including love for the outdoors. Images of the Buffalo National River were always highly engaging posts for our audience, even amidst the pandemic or during the winter when floating the river was not possible. This post in particular reached over 15k users, earning 750 engagements with a single photo and simple caption.

This campaign demonstrates that knowing your audience and serving content geared toward their offline interests (and showing that your brand is aligned with those interests) is just as valuable for engagement and brand loyalty as creating witty sales pitches.

Leisurlist Influencer Collaboration

As part of the Leisurlist social media strategy, I coordinated monthly partnerships with national and local influencers, including this up-and-coming sushi chef turned food blogger. Jeremy wrote two blogs and hosted an Instagram story takeover, growing our following, shares and website visits significantly by posting on our account and his.

This collaboration aligns with two more pillars of Leisurlist: food and drink shops and local insider knowledge. Partnering with a local influencer with credibility in his field, proved to be a great strategy to expand our audience fairly organically.